Before ever reaching your business website, the majority of visitors with intent will form their first opinion of your website based on the 155-character meta description that Google shows below each search result. This is your chance to offer a description of your website that is clear and concise for the reader as well as for the search engine to use when indexing the page. This looks very basic, but trust me, this is where most business owners mess up their SEO strategy most of the time. The website destination might be great, but if the description that would prompt people to the site isn’t well done, you might be…