The foundation of every successful local search engine optimization campaign is a robust Google Business Profile, which gives potential customers a sense of your company before they decide whether or not to come in person. It can be difficult to convert online visitors into customers in a traditional business, but posting to your Google Business Profile (GBP), is an excellent way to interact and connect with people who might become customers. Google also lets you integrate things like Google Maps and direct messaging to help you talk to your customers better and get closer to them. There are a number of benefits that come with posting on a Google Business…