HOW DO YOU CREATE A LOYALTY PROGRAM THAT LASTS? Creating a loyalty program is not a difficult task. However, knowing what gives your customers maximum satisfaction and what motivates them to keep coming back to your business. When you get those basics right, you can create a loyalty program that addresses your customers’ ultimate needs and your business at the same time.  Brand loyalty is the primary aim of every loyalty program. Let this fact remain at the center of your planning while creating your program. Meanwhile, businesses and consumers have different goals and objectives. While buyers want to patronize a company that offers them products or services at a…