Customer loyalty is defined as the willingness of a customer to interact with a specific company brand or purchase a product or service as presented by the company continuously. This loyalty program can also grow or be cultivated through the deliberate efforts of the business brand. However, the most critical factor to note is that a customer loyalty program’s effectiveness or success hinges on such customers’ favorable experiences with the brand.  This factor propels such customers to return and increases their likelihood to make repeat purchases from such businesses. Research proved that loyal customers could spend up to 67% more on desired products and services than new customers. Mind you,…

Hopefully, you have not believed the lie that the easiest part of a business is starting because acquiring and sustaining customers can pose more challenges and may have caused some to give up on their business dreams. While it is essential to spend a great deal at spreading your brand’s awareness and winning the hearts of potential customers, you also have to prepare for what it takes to retain them.  A great brand should make room for more customers to return over and over again due to great satisfaction. It is also essential to learn the less challenging strategies of achieving better results, customer loyalty programs. These programs keep customers…